ShopCast is a mobile marketing platform that offers merchants a fully customised way to stay connected with existing and potential customers on 1:1 level. Everything in the platform is connected with Check-In. Customers do Check-In in-store after they buy something. When they Check-in they get rewards or promotions the merchants have created for them. Check-In process take less then 1 second and it works by syncing the customer's phone and merchant's in-store tablet app over a short sound wave.
Figuring out how to make a very complex topic and a lot of content delivered to a customer who might not be that tech savvy, was a challenge we had to overcome while working on defining the User Experience and Interface design.
Couple iterations of prototyping and feedback from the customers later, we managed to create an experience that was easy to use and made the customers happy.
After the successful design phase, we got to work on the development of native iOS and Android mobile apps that are now live and available in the stores.
The latest we checked, ShopCast had more than 600.000 check-ins.